Laporan dari Australia ini kiranya menjadi bahan informasi yang bisa dishare baik oleh kalangan media massa cetak maupun online. ]
Readers Need Print Despite Migration Online
* Newspaper circulation rates vary from a decrease of 5.4 percent to an increase 11.6 percent
The Age
Friday, May 16, 2008
By Matthew Ricketson
ONLINE readership of newspapers is surging around Australia while print editions are moving marginally up or down.
The average number of monthly unique browsers of the most popular online news websites -- smh.com.au, ninemsn news and theage.com.au -- grew 66%, 21% and 56% respectively in the first quarter of this year compared with the same time last year, according to Nielsen Net Ratings.
Readers are developing an online habit at a galloping rate, with all but one of the top 50 news websites experiencing growth.
In comparison, among the nation's metropolitan daily newspapers across Monday to Friday, Saturday and Sunday editions, the circulation of 19 editions fell in the January to March quarter year-on-year, two remained flat and 12 increased, according to Audit Bureau of Circulations figures.
The biggest circulation drop was 5.4% for the Saturday edition of The West Australian, from 367,899 to 348,153 copies.
The largest circulation gain was recorded for the weekend edition of The Australian Financial Review, which grew 11.6%, from 91,528 to 102,114 copies.
The national financial daily benefited from having an additional bumper edition in the audit period.
Total newspaper sales for the quarter were down by 1.1%, but readership of most newspapers increased, according to figures supplied by Roy Morgan Research.
The largest drop in readership among metropolitan daily newspapers was 10.2%, for the weekend edition of The Australian Financial Review.
This contrasted starkly with the newspaper's strong circulation gain and prompted the head of Fairfax Business Media, Michael Gill, to strengthen his complaints about the methodology of Roy Morgan Research. Of the top 50 news websites, PerthNow and Newsphotos increased their readerships more than threefold.
Eight news websites more than doubled their readerships, including Realfooty, produced by The Age, heraldsun.com.au and dailytelegraph.com.au.
Realfooty averaged 294,849 unique monthly browsers between January and March compared with 122,289 for the same time last year, an increase of 141%. Heraldsun.com.au and dailytelegraph.com.au grew 146% and 156% respectively, from 755,801 to 1,855,902 average monthly unique browsers and 579,169 to 1,482,210 average monthly unique browsers.
The exception was The Australian newspaper's stand-alone information technology site, which dropped 1% year-on-year.
The circulation of news magazine Time and business weekly BRW fell by 5% and 3.5% respectively, despite the demise of news magazine The Bulletin early this year.***
Foto diambil dari: www.sweden.se
2 komentar:
Thus, it is vital to note:
1. Anyone who ruling paper-based media should know that their readers don't need typical 5w+1h's hard news anymore.
2. An investigative report with comprehensive background needed to satisfy paper-based media readers. Moreover, soft, humorious, and extraordinary features are needed rather than erotic nor tragic.
3. Expanding the market of paper-based media to the area which there's no large number of high-tech companies, communities, nor facilities that can push internet penetration higher is a must.
4. Employees nor managements whose work involves servicing the business itself should provide more internal adjustment and have to change the mindset in order to reach the target.
5. Creativity, innovation, and problem solving ability are highly needed. Both for paper-based and online media business.
apakah ini juga merupakan sebuah peringatan bagi kita yang berwirausaha di bidang percetakan? mengingat semakin hari jumlah order cetak semakin jarang, atau karena banyak juga wiraswastawan lain yang menggeluti bidang ini sehingga, menurunkan omzet dari sebuah perusahaan?
ngeri juga soalnya, percetakan yang mencetak koran kan termasuk percetakan yang besar, tp knp bisa sampai bangkrut karena media online?
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